8 Elements to Guide Your Creative Writing

Storytelling is a great way to use creative writing to promote your products and services, although some people can naturally develop stories. For more information you can check at Custom Writing Service

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There are a few things to keep in mind to make sure you’re not leaving any important story behind:


Everyone who will appear in your story is a character, it can be based on someone you really know, or it can be created for the story. In the second case it is important to write a past for him: where he came from, what his motivations are, how and why he participates in the story.


What challenges do the characters in your story need to solve?

Dialogue-If your characters talk during the story, try to make the conversation realistic. What information do they need to exchange during the dialogue? How does each element of dialogue aroused in the other character the desire to continue talking?


As the author of the story you usually assume the role of narrator. You can add some element of the story that could be visually observed by someone watching just by describing (narrating) these scenarios. If the story you are writing is represented visually (video) you can shorten the video by explaining part of the story in your narrative.


When narrating a very important moment in the story, even if it happens quickly, take as long as you need to describe it to convey all the emotions. The speed of the story need not be the same speed as the events happen. Important moments are narrated more slowly than trivial, albeit long ones (a journey of many days, without narrative importance, can only last a short sentence).


Sequence of events in a story, where each event causes something and has an effect on the next event. You can simplify a story by reducing the number of events, but be careful not to destroy the plot by creating a sequence of events that has no clear and definite cause and effect relationship.


Perspective from which the story is told, usually falls into one of 3 categories:

First Person

The Storyteller tells the story as the protagonist (Me), often reading a first person narrative puts himself as the protagonist.

Second Person

The Storyteller tells the story to the reader, placing him as a participatory element of the story, the reader is one of the characters (You, You, Us).

Third Person

The Storyteller tells the story in a way that neither he nor the reader is actively participating. It is the most common form, all characters are referred to as Them, Them, Them, Them, She, etc. Can have even 2 more sub categories


The audience knows everything the narrator knows.


Audience follows some characters or scenarios but doesn’t know what’s going on with other people or elsewhere.
Scenario-Place where the story takes place, both in time (season, year, season, day) and geographically (city, country, establishment, etc.)

5 Techniques to Develop Your Creative Writing

How to become a better storyteller? In describing the above elements I have already left some tips, follow other techniques below for you to practice right now:


Creativity depends on repertoire, so writing well the first step is to read a lot. Considering that you want to develop your writing to use it in advertising I suggest reading contemporary and popular authors , but try to find out what your audience likes to read, or watch ( series and movies ) and consume the same kind of content.


It seems obvious but worth mentioning, you will not become a phenomenal writer writing half a dozen times. The best copywriters I know have one or more literary blogs and practice there regularly.

Develop your characters

Many role-playing books have kits to help you with this, such as D&D 5.0 backgrounds. But basically it is to create a history of what he has lived since childhood and to understand how the difficulties he has experienced can help you in his plot. What is the religion of them had animals Pets? Are both parents alive? What do they work with? What are your dreams ? And the biggest disappointment they have ever lived?

An intriguing storyline

Think about what your protagonist wants. Put some challenging obstacles -Create unexpected consequences. Make him go through a difficult moral choice.

Intriguing first paragraph

Write something that makes the reader want to read the first chapter. Present an unusual problem or situation that makes it “require” you to explain it soon!


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